Short Story - 906 Words

The lime green walls were covered in various painting, some of which were there to teach the students about love and peace. However, the students were selfish and careless and even oblivious to their surroundings. They prioritized their designated group of friends, being strict and all with who could and couldn’t sit at their lunch tables. It was the same with good treatment and respect, only the most favorable ones received that. (Maybe remove this and change it) With some voices louder than others, the cafeteria seemed to be all over the place. The lunch line was overflowing with hungry scowling faces, seething despair as they waited for their turn to be served by the old lunch ladies. (Add some senses such as smell, maybe even some†¦show more content†¦It represents peace and serenity.† I nodded in deep understanding. There was a moment of silence before Jake spoke up again. â€Å"This place clearly doesn’t have any of that.† I pouted. â€Å"Why do you say that?† He sighed and placed his hands over his face, frustration evident in his voice. â€Å"What is it?† â€Å"Lesly, I haven’t been completely honest with you.† â€Å"Can you elaborate on that?† I asked with a slight hint of humor. He rolled his eyes at me and looked down at his shaky hands. I looked at them too, wondering why he was so nervous all of a sudden. â€Å"People are bothering me lately.† â€Å"Bothering you? In what way?† He gulped. â€Å"Uh... well...† I tilted my head to the side and placed my hand on his reassuringly so that he would trust me. He sqzueezed his eyes shut, contemplating for a bit, then opened them again. We had some sort of staring contest until he uttered a few words under his breath. I only somehow managed to catch what he said perfectly. â€Å"There’s these guys...† – he tugged at the sleeves of us his hoodie anxiously– â€Å"I’m really scared.† â€Å"Is someone hurting you?† I asked. He nodded and kept his eyes on our hands. â€Å"Since when?† I asked softly. Again. The words were left hanging in the air, uncomfortable silence making its way between us. â€Å"It doesn’t even matter.† I looked at him in disbelief. â€Å"It does matter!† â€Å"WhyShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Media Is Always On Verge Of Transformationâ€Myassignmenthelp.Com

Question: Discuss About The Media Is Always On Verge Of Transformation? Answer: Introducation Media is always on verge of transformation and hence it becomes very important to have the knowledge of the terminology of the multiple platforms that media possess. This situation is often known as forms of media convergence (Schivinski and Dabrowski 2016). While discussing about cross media one more form that needs consideration is Transmedia as they both are two important platforms of media. The real idea about the duo is unknown to many. Kevin Moloney defined the duo as, Cross media has many channels but focuses on one main story and Transmedia too has one story but has the story in many forms, which makes it many stories and covers many channels. About cross media a specific quote can be stated which is narrated by Monique de Haas. In his words, cross media is a communication in which a storyline guides the recipient from one medium to the other. This means that in case of cross media the user finds out a way to cover the diverse media platforms and obtain the relevant information about the content. The difference of cross media with Transmedia is that Transmedia has entrance to many channels offering a unique way to summarize and gather information. Transmedia is a form of rich media that provides its content on various Business platforms and comes up with a new story. Each of the medium or channel it covers updates and expands the narration in a broader and unique way providing the audience with the opportunity for exploring the story. However, Cross media does not expand the narration but it provides the same information about the story in different forms. This is a form of adapting the same to a new platform by not changing its meaning (Klastrup and Tosca 2015). Media is a form of storyteller and includes the application of pictures, images, audios, graphic and illustration and many others. The channels that it uses are radio, television, newspaper, websites and recently the mobile websites. As there are many channels of media cross media implements the use of those forms in different aspects. Cross media depicts its originality from the advertising industry and what it implies is the narration of the same information in the various channels of media. Journalism has many examples of cross media since its beginning. In the year of 1970, Coke first initiated the aspect of cross media ownership in television (Swart, Peters and Broersma 2016). The first agencies of journalism like the Reuters and the associated press is still seen following the cross media aspect by narrating the same story to the world in different forms. The story in all the channels remain the same but what changes is the form of the narration including more photos, graphics and illustration. Many agencies perform the same cross media factor on a regional level and in this form they are able to distribute the aspect of investigative journalism in a more wider way. Cross media utilizes the different channels in different way but for the same story. Cross media uses channels to, directly reach to the audience about the story in a broader way. Cross media along with Transmedia and the other forms of media provides the journalism of the present world with the flexibility of using many channels to cover one story (Tenenboim-Weinblatt and Neiger 2015). Cross media is actually the use of the same media in a new and innovative way and is not only dependant on the advertising sector but also aims to reach directly to the audience. This sector introduces many multimedia services such as radio, television, and internet and in the recent context the mobile application. In the present technological era, the audiences are seen to control the media (Swart, Peters and Broersma 2016). They are the one to choose which content they want to see and get the information from and the cross media takes the chance of this opportunity and visualize or narrate the content in various channels so that they can have the audience in every channel. It is obvious that every channel has their target audience and cross media uses every channel in a different form (Franklin 2014). Cooperation among the channels and the specialist is also an integral part of the cross media. Innovation and technology are two main tool used by cross media and cross media allows t he distribution of the content of one story in a form of multi channeling. Presently the media channels identify the content and then chose the definite media that will be appropriate for the story (Nielsen and Schrder 2014). Cross media is not directly linked to the technical concept but it has relevance to the technical concept. Cross media is an effective means to accomplish communication goals but it also works as an implication of the communication goal in a required channel (Bjur et al. 2014). The advantages of cross media are that it increases the efficiency of the story, news or information and it strings many channels along with each other. Cross media takes care that the utilization of the different channels is done based on its qualities. These increase the domain of the information and maximize the impact of the same in the target audience. However, it must be noted that in every case the use of many media channels does not imply cross media concept but it is only under the cross media concept when the media are used keeping their qualities in mind along with the participatory attitude from the audience. The cross media concept also entails the brand awareness factor and intensifies the experience of the audiences by placing the same product in a different context. There are four levels of cross media; firstly, it provides the same information on diverse platforms. management, it has an original content along with the production. Thirdly, this aims at increasing the awareness of the audience towards a single story. Lastly, it creates an environment for the audience so that they can visualize or hear the same thing over many channels and help them create their own way of experience among the other ways (Watson and Hill 2015) References: Bjur, J., Schrder, K., Hasebrink, U., Courtois, C., Adoni, H. and Nossek, H., 2014. Cross-media use: unfolding complexities in contemporary audiencehood. InAudience transformations: Shifting audience positions in late modernity(pp. 15-29). Routledge. Franklin, B., 2014. The Future of Journalism: In an age of digital media and economic uncertainty. Klastrup, L. and Tosca, S.P., 2015. Cross-Media Analysis: An Experience-Centered Approach. InUsers Across Media. Nielsen, R.K. and Schrder, K.C., 2014. The relative importance of social media for accessing, finding, and engaging with news: an eight-country cross-media comparison.Digital journalism,2(4), pp.472-489. Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), pp.189-214. Swart, J., Peters, C. and Broersma, M., 2016. Navigating cross-media news use: Media repertoires and the value of news in everyday life.Journalism Studies, pp.1-20. Tenenboim-Weinblatt, K. and Neiger, M., 2015. Print is future, online is past: Cross-media analysis of temporal orientations in the news.Communication Research,42(8), pp.1047-1067. Watson, J. and Hill, A., 2015.Dictionary of media and communication studies. Bloomsbury Publishing USA.

Essay for Consequentialist and Deontology-myassignmenthelp.com

Question: Write about theEssayfor Objectivist, Consequentialist and Deontology. Answer: Professional Code of ethics in ICT for IT professionals helps to fill the gaps in the rules and regulations and help them to conduct business in an ethical manner (Brady 2014). These codes act as guiding principles for the IT professionals. These ethics are widened and that are more than human beings, their intentions, actions and characters. It includes rights, virtue, relativist, objectivist, consequentialist and Deontology. These professional codes of ethics explain the ethical considerations that are required for IT professionals to work ethically. They are important for the ICT industry and therefore, the following essay deals with the explanation of the theories and their relation to the professional code of ethics and practice in ICT industry. Rights in the ethical theory states that the rights established by the society must be protected on highest priority. These rights are considered to be ethically valid and correct as they are being endorsed by a large section of population. A major complication of this theory on larger scale is the members of the society who are designing this ethical theory of rights must try to decipher the characteristics of rights in the society. The characteristics of the rights can only be framed based on the society goals and their ethical priorities (Ruggie 2013) The ethical theory of Virtue judge a person on the basis of his or her character and not by the action that may at times deviate from the his or her normal behaviour. Thus the ethical theory of virtue or the Virtue theory is a particular approach of ethics that gives immense importance on an individuals character. It considers the individuals character as one of the key element in thinking rather than rules about the acts of themselves (Deontology) or their consequences (Consequentialism). There are three main domains of the Virtue Ethics Eudaimonism: It is the classical formulation of Virtue Ethics. Eudaimonism deals with happiness, well-being and good life and the virtue of good life is practice of goodness and well being for achieving practical wisdom and this will resolve the associated dilemmas and other conflicts. Ethics of Care: It emphasises the importance of solidarity, community and relationships rather than focusing of the universal standards and impartiality. Agent Based Theories: It is based on the virtue of the common sense intuitions (Russell 2013). As per the ethics of rights, one person may allow his or her friend to borrow the laptop for a certain span of time and the friends who has imparted the ability of borrowing the laptop has the right over the laptop up to the afternoon only. On the other hand, the ethics of virtue preach that if a person has written a plagiarised algorithm and were later detect by a peer, the peer who knows the person inside out will judge this act of copy right issue accordingly. If the plagiariser normally abide by the copyright rule and has a good reputation among friends then the peer will be able to judge the plagiariser more leniently. Perhaps the software developer found guilty in this case has to work late at night and has mistakenly overlooked to credit the source appropriately (Donnelly 2013). In Information and Communication Technology (ICT) Industry the ethics of rights states that the one must observe a highest degree of transparency and professionalism while dealing with the client. The company gas given the authority to client to avail the service of the company and now the said employees of the ICT industry is bound to abide by the right of privilege given by the company to the client. The employees must respect the individual differences and diversity while maintaining the confidentiality of the client. In the domain of ethics of virtue, the ICT Company consider a persons previous performance before judging him or her the basis the action committed for a particular day (Durkheim 2013). The connection between the code and the theories states that the if a person is given some right or the privilege to enjoy something then he or she has the full right to enjoy the same but that too within the stipulated deadline only. On the other hand the ethics of virtue states that if the a person shall never be judged on the basis of a particular act of negligence committed for the first time. The judging is based on consideration of his or her future performance. Relativism is a particular view that states that the moral principles are being driven by the culture (conventionalism) or by the mindset of the individual (subjectivism). Since different culture nurture different principles, one particular culture has no right to judge the morals of the other culture. Thus relativism states that the moral principals are valid but vary from culture to culture (Quintelier and Fessler 2012). Objectivism states that moral principles are valid for all individuals and cultures however; there are different levels of objectivism (Bjrnsson 2012). Ethical relativism rejects the idea of universal morality. The moral principles according to the concept of relativism are contextual, depending on the individual or the society. If the concept of subjectivism holds true, then the law and the court will have nothing to do as because the only standards by which a person can be judged is by his own. However, there lies a criticism above this argument for example slaveholders were dominant in the cultures and as per their culture holding slaves was right. On the other hand, as per the objectivism, the views that are universal are valid for all the people for all times (Workman 2012). The personal code of ethics as per the ICT industry on the light of relativism states that what is right or wrong depends on the mindset of that particular individual. This claims that the opinions, which are being generated by different persons, vary substantially depending on the subjectivism and conventionalism. On the other hand, the ethics of objectivism states that moral facts are not personal, rather physical and does not depends on what a particular person thinks about it. The objectivism theory is further subdivided into to domain Duty Based Theories (or Deontological Theories): What is morally right or wrong depends on the kind of act Consequentialist Theories (or Teleological Theories: What is morally right of wrong depends on the surrounding environment and the consequences (Durkheim 2013). The connection between the codes and the theories lies in the fact that the if a person is doing something wrong, he or she will be judged on the basis of the surrounding consequences that have compelled him or her to perform such acts. (Teleological/Objectivism) will be judged based on his or her mindset where his or her, upbringing, culture and the point of thought will be taken in consideration (relativism). The consequentialist vs deontology is dominant theories in the contemporary normative ethics. These are dominant theories that are relevant to the ICT industry and act as guiding principle for the IT professionals. Deontology as explained by Immanuel Kant states that rightness is determined by rightness of the act rather than its outcomes (Stahl et al. 2014). On the other hand, consequentialism explains that one might sacrifice innocent for the greater good. For example, while solving an ethical question, consequentialism states that one might have to sacrifice the innocent for the good whereas, deontology forbid one to act on the grounds that it violates the rights of the innocent person and violates his or her moral constraint. Consequentialism gives more importance to the results rather than action. Moreover, it focuses on the fact that best outcomes mean best action (Burmeister et al. 2014). On a contrary, deontology and virtue ethics completely rejects consequentialism and focus es on actions rather than outcomes. If actions were justified, hence the best outcomes would be achieved. This is the major difference between deontology, virtue vs consequentialism in code of ethics. For example, deontology solves an ethical question on the basis that whether he has broken the moral values and consequentialism would condemn the convict based on his actions that has caused real harm. A major criticism on consequentialism explains that it is not bothered by intentions or motivations, as an action done with the best intention is considered morally wrong if the results are sour. Conversely, a deontologist favors the sinister intentional acts if it is morally right and brings positive outcomes. Consequentialism is criticized in a way where it is judged on actions that are already being performed and results are out rather than explaining that right action is that one ought to do (Himma and Bottis 2014). Conversely, deontological accounts for the moral values like virtue ethics on the persons character, however, in ICT, Hon Michael Kirby points out those ICT professionals who work outside these external regulations helps to maximize the benefit to the society (Weckert and Lucas 2013). While solving problems, deontology ethics is concerned with good outcomes that pose ethical problems. It is concerned with the persons outcomes against the imperative or some duty. In IC T, it is the principle guiding rule or the IT professionals. According to Kant, it is the fundamental ethical rule to respect ones dignity being a categorical imperative. Concisely, the ethical model of deontology states that in ICT, it is important for IT professionals to follow moral absolutes bounded to rules where moral decisions should be taken based on rights of others and ones duty. In this era of ICT, inventions have both negative and positive impacts on the society. Therefore, professional code of ethics is designed to explain the actions of IT professionals in the ICT industry. The ethics of right and ethics of virtue provides benefit to the person for whom the right has been designed and judge the person based on future performance. The ethics of objectivism propose to judge a person based on the surrounding consequence and relativism judge the person from point of upbringing, culture and mindset. The ethics of virtue measures action on a set of virtues to explain that are these actions being intended by virtues or not. On a contrary, the right ethics explains that it is the innate ability of a human being to judge actions based on right and wrong that cannot be same for all human beings. The virtue ethics aligns with deontology and rejects consequentialism strongly. Relativism ethics explains that moral principles are considered valid, however vary in diffe rent culture, therefore, the question is how a person can be judged as argued by Ruth Benedict, the conventionalist (Floridi 2013). On the other hand, objectivism holds the viewpoint that although moral principles vary in different cultures, certain moral values are valid for all cultures and individuals. References Bjrnsson, G., 2012. Do objectivistfeatures of moral discourse and thinking support moral objectivism?.The Journal of ethics,16(4), pp.367-393. Brady, D., 2014. Ethics: IT Professional Pillar or Pillory!.Mondo Digitale, p.2. Burmeister, O., Al-Saggaf, Y., Schwartz, M. and Johnson, L., 2014. Internet resources to help Australian ICT professionals identify and solve ethical challenges. ACIS. Donnelly, J., 2013.Universal human rights in theory and practice. Cornell University Press. Durkheim, E., 2013.Professional ethics and civic morals. Routledge. Floridi, L., 2013.The ethics of information. Oxford University Press. Himma, K. and Bottis, M., 2014. The Digital Divide: Information Technologies and the Obligation to Alleviate Poverty. InEthics and Emerging Technologies(pp. 333-346). Palgrave Macmillan UK. Quintelier, K.J. and Fessler, D.M., 2012. Varying versions of moral relativism: the philosophy and psychology of normative relativism.Biology Philosophy,27(1), pp.95-113. Ruggie, J.G., 2013.Just Business: Multinational Corporations and Human Rights (Norton Global Ethics Series). WW Norton Company. Russell, D.C. ed., 2013.The Cambridge companion to virtue ethics. Cambridge University Press. Stahl, B.C., Eden, G., Jirotka, M. and Coeckelbergh, M., 2014. From computer ethics to responsible research and innovation in ICT: The transition of reference discourses informing ethics-related research in information systems.Information Management,51(6), pp.810-818. Weckert, J. and Lucas, R., 2013.Professionalism in the information and communication technology industry. ANU Press. Workman, M., 2012. Rash impulsivity, vengefulness, virtual-self and amplification of ethical relativism on cyber-smearing against corporations.Computers in Human Behavior,28(1), pp.217-225.

Southwest Airlines Staying Ahead the Pricing Game

South west pricing strategy was a unique strategy different from the normal conventional industrial strategies. Initially, it sought to retain the lowest air tickets for certain routes that it operated.Advertising We will write a custom case study sample on Southwest Airlines: Staying Ahead the Pricing Game specifically for you for only $16.05 $11/page Learn More Therefore, the airline created some policies which included; flights with no first class, non assigned seats, flying one type of air craft, limited in-flight entertainment and offering no retirement benefit plans for its employees. Considerably, the formulation of these policies led to the success of this company making it to dominate over the first three decades. The strategy required little cost to maintain its cost centers as compared to other airlines. Generally, each class of customers desire different qualities and values. For business class travelers, price is not a limitation to them. Ho wever, their major concerns are; the ease at which can tickets can be changed, first class comfort, assigned seating arrangement, convenient and frequent flights to their destinations, convenience in arrival time and availability private airline lounges. On the contrary, leisure travelers look for low cost airlines with no additional fees. Compared to their competitors, south west airline has shown better improvements in catering for its customers needs. The airline prefers flying a bus route rather hub to spoke pattern.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, It has evaluated it’s under performing routes so as to develop profitable city routes with its destinations to non crowded airports. Notably, this has helped the airline to save on time for its customers. Moreover, the airline has created customer loyalty with leisure travelers as compared to other ai rlines which only consider business class models. Its destinations are always on schedule with more frequent, non stop flights. Lastly, the company has pledged to always maintain the best customer care in the most efficient and effective way. One of the vital internal factors affecting the airline pricing decisions would be lab our costs. South west case clearly shows this aspect through their earlier policies. According to the company, profit sharing for employees would reduce lab our cost. Other factors include, marketing policies, objectives and supply. For instance, initially, the main objective was to retain low prices and create high profit margin. Today the company has revised its policies so as to curb the increased competition by creating new routes and offering business class travels which have very enticing policies though higher in price. To eliminate high ticket prices from sales agents they only allow for online booking. On the other hand, Supply depends on capacity th e airline can deliver to a specific destination. South west airline aims at delivering full capacity during flights by incorporating the leisure travelers who are not on a schedule. Additionally, they are offered discounted fares so as to fill in the empty seats.Advertising We will write a custom case study sample on Southwest Airlines: Staying Ahead the Pricing Game specifically for you for only $16.05 $11/page Learn More External factors include; rates and taxes, government regulations, completion, demand and fuel costs. Notably, fuel prices make up the largest component than all the other variables that affect price. Majority of the airlines are feeling the impact of the increasing fuel prices making their pricing strategies less effective and inefficient. The airline has managed to increase its prices and still maintained its customer loyalty and reputation through discounts. Among its marketing campaigns include, no charges for baggage and change t ickets. This is different compared to other caries which charge up to 50 dollars. Preferably, this is a major reason why the prices of the company remain high since it incorporates the extra charges in baggage and change fees in its ticket price. However, other airlines maintain their prices low by distributing the travel expenses so as to lower the normal travel price to extra charges in luggage and travel change tickets. Lastly, the airline has limited its on line ticketing to only one site ‘The south west.com’ which limits the customer to compare prices. From its background the company has been consistent in its growth. It has managed to make tremendous achievements from maintaining customer loyalty and low prices even with high fuel prices. Through this we can definitely conclude that the airline can sustain its pricing strategy and freely compete with other airline such as the Jet Blue.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jet blue is a real threat to the company. Currently, the airline has purchased an Air Tran with an aim of expanding its routes. South west should look unto this matter by purchasing the most modern air crafts such as the dream liner which is efficient on fuel. The airline ought to continually expand its business destinations to as far as China, Turkey and Dubai which are the current popular business markets. In addition, it should increase its promotional strategies by closely paying attention to the insights of the customer. Practically, it is very expensive for a round trip ticket noting that some customers will at some point require no luggage either on return from destination or when flying to out. Creating some discounts on these cases might ease the cost for passengers and build more customer loyalty. Lastly, I would recommend free internet for on all planes in southwest airline. This would be very enticing to business travelers and would be a unique strategy than no carrier h as recently formulated. This case study on Southwest Airlines: Staying Ahead the Pricing Game was written and submitted by user Kimberly Kent to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Cloning How Far Will it Go1 essays

Cloning How Far Will it Go1 essays Everyday people find themselves at a crossroads that requires a decision as to which path to follow. In the past few years, scientists have gained knowledge about cloning that could impact our lives for centuries to come. As a society we are at a crossroads and we will have to decide how to use this knowledge. Will we choose to increase our power over nature or will we develop a partnership? There are many benefits of cloning, but do they outweigh the possibility of losing genetic diversity, facing genetic discrimination, and the scary consequences portrayed in science fiction books like Brave New World and 1984, and movies like Gattaca and Planet of the Apes. Cloning is the production of a genetically identical duplicate of an organism? (Hawley 1). In a sense, many plants, algae, unicellular organisms, and even humans naturally produce identical offspring. For example, the dandelion reproduces asexually to create a copy of itself. As a species it has reached a plateau and can no longer progress. Within the human species, identical twins are essentially clones. The division of the embryo produces two embryos with the exact same genetic information. The consequence of a species only producing asexually is the loss of genetic diversity, which can have adverse effects on a species. There is a gray area between the benefits and the problems of cloning. Some people may say that anything that improves the lives of humans is a benefit, but I disagree. Human cloning needs to be restricted. If taken to the extreme, human cloning could be disastrous to mankind. First of all, asexual reproduction creates a population with the same genetic information which eliminates genetic diversity. Without diversity, one disease could wipe out the whole population because no person would be able to fight a disease any better than anyone else. In Brave New World, the author writes about 'making ninety-six human beings grow where only ...

'More talked about than done' (Ellis). Do you agree with this Essay

'More talked about than done' (Ellis). Do you agree with this assessment of Napoleon's reforms in the annexed lands and subject - Essay Example The Franks, which was the largest Germanic tribe, took control of the territory that later became France and what is now Italy and western Germany. In 1989, the France’s feudal government exploded into an open revolt that drew the attention of all the European nations. This led to more than two decades of warfare as the empires tried to re-impose their own views in order to achieve a balanced power. According to Gooch (1948) this was the first true world war era and can be divided in to two periods: the Napoleonic Empire and the French Revolution. The French Revolution erupted in 1789 and involved most European countries including Germany and Italy. It gained the support and approval of some intellectuals in Germany and Italians. According to Sheenhan (1993), Germany is the only country where historians were majorly involved in the political process of nation building in which history was a powerful weapon in the struggle for national identity. Also, Germany was the only count ry where an official version where the past of the nation triumphed over its rivals entirely. In the middle of the 19th century, the advocates of the Prussian-led German country started to formulate an account of the German past that reinforced Prussia’s claims. However, this account of the German that was formulated became, as well as remained the history of Germany. Between 1842 and 1843, one of the founders of Prussian school of German history called Johann Gustav Droysen, interjected his work on the Hellenistic period to lecture about the age of wars of liberation where he discussed the developments of Germany from 1770 to 1815. As stated by Carr (1999) the French Revolution started in Germany in 1792 when the French troops invaded Germany and defeated the professional imperial army, which was protecting Germany. In 1794, France took control of the Rhineland that enabled it to keep Austria and Prussia apart, as well as controlled the small states of Germany for twenty yea rs. Blanning (1983) argues that through the treaty of 1795, German forces and Prussian in the north of the main river declined efforts against the French. This was followed by several defeats on Austria with a notable one during the battle of Austerlitz, which took place in 1805. During this period, the Russians and the Australians fought together against the French who were aided by some German states such as Baden and Bavaria. However, in 1806, Prussia re-joined the war against France, but it was still defeated at the Battle of Jena. For this reason, Prussia lost its territory due to the Treaty of Tilsit in 1807, and it was also abandoned by Russia, which was its only ally. This motivated them to take up a serious program of social and military reform, which included reformers such as Karl August von Hardenberg and Karl von Stein among others who improved the education, military organization, laws, and administration of the country. In addition, Gerhard von Scharnhorst improved th e military reforms and educated the army on the importance of moral incentives, responsibility and personal courage. This made Prussia stronger and in the late 1813, it joined forces with Russia, and Austria in order to defeat Napoleon during the Battle of Leipzig. After his defeat, Napoleon was driven out of Germany. However,

Corporate strategy and business objectives (Michael Porter) Case Study

Corporate strategy and business objectives (Michael Porter) - Case Study Example An elimination process enables us to confirm that MDCM falls into the Efficient, Predictable Operators quadrant. To begin with, we are informed that MDCM did neither research and design (R&D) nor marketing. A company that is focused on using differentiation as its competitive strategy would typically be actively engaged in R&D. Secondly, the medical device manufacturing industry is not one defined by a relatively high rate of change partly due to the nature of its market and partly due to the high cost of medical devices. The first overall strategic goal of MDCM is to bring down the company’s cost structure (more information would be required before we can specify by what percentage). From the case we are informed that MDCM had the worst operating and profit margins and also that its high internal costs did not allow it to price competitively against smaller, more efficient rivals (Jeffery and Norton 3). The CFO, Sharon Leis, confirm this where she states that MDCM had the least efficient cost structures in the industry. In spite of its high cost structure we are informed that MDCM continued to excel in customer satisfaction (Jeffery and Norton 3). The second strategic goal of this company is reduce the time it takes for different business functions to access updated, relevant information in 24 hours or less. When gather from the case that it takes too long for both CFO and marketing and sales staff to get the information they need. CFO Sharon Leis laments that it takes her 45 days whereas the VP of marketing and sales Pat Perry complains that it takes his staff a week to get the relevant information. This means that it takes too long before the organization devises a plan to tackle whatever threat or opportunity that may arise. The CEO Max McMullen realized that both of these overall strategic goals will depend a lot on the IT infrastructure and systems of the organization. For this purpose McMullen hired a CIO to